Boselli had only been on the pitch for a matter of minutes when referee Mark Halsey pointed to the spot after Gabbidon brought down Cleverley.

BBC: West Ham 3-1 Wigan

"It was Tai and Rosita who founded, along with few others, Italian fashion in the 1950s, " said Mario Boselli, chairman of the Milan Fashion Chamber who knew Missoni for decades.

NPR: Patriarch Of Fashion Brand Missoni Dies In Italy

The goal prompted a double substitution from Wigan manager Roberto Martinez, sending on Boselli and Victor Moses for Jordi Gomez and Franco di Santo - and it proved to be a dramatic introduction.

BBC: West Ham 3-1 Wigan

Wigan were awarded a penalty after Danny Gabbidon fouled Tom Cleverley, but substitute Mauro Boselli was inexplicably allowed to take responsibility only moments after coming on, with West Ham keeper Robert Green almost inevitably saving.

BBC: West Ham 3-1 Wigan