Borsheims attracted 14, 000 eager buyers Friday evening and a record 8, 000 on Sunday, Jacques told the newspaper.

FORBES: Warren Buffett Boosts Jewelry Sales at Borsheims

In 1989 he purchased jeweler Borsheims from members of the same family who sold him the furniture mart.

FORBES: Sick Of Wall Street Scandals? Then Invest Like Warren Buffett--In Local Entrepreneurs

The management and staff at Borsheims jewelry store in Omaha, Neb.

FORBES: 'Crazy Warren' Buffett to Again Sell Jewelry at Borsheims

Borsheims said it had record sales during its annual discount period for Berkshire Hathaway shareholders partly because Warren Buffett served a stint as a salesman for the Omaha, Neb.

FORBES: Warren Buffett Boosts Jewelry Sales at Borsheims

Susan Jacques, the chief executive of Borsheims, says she gets a single sheet of paper in January from Mr Buffett, telling her her goals for the year, and then she's allowed to get on with it.

BBC: Mr Buffett played the ukulele at this year's Berkshire AGM

Borsheims is a subsidiary of Berkshire Hathaway.

FORBES: 'Crazy Warren' Buffett to Again Sell Jewelry at Borsheims

The weeklong discount period for shareholders who attended the annual Berkshire Hathaway annual shareholders meeting in Omaha, held this past weekend, resulted in a 45 percent sales increase over the same period last year, Borsheims said on its website.

FORBES: Warren Buffett Boosts Jewelry Sales at Borsheims