They also get to stream movies and to borrow a Kindle book each month, for free.
That's not surprising -- recently author Dave Taylor explained step-by-step how to borrow a Kindle book from a public library.
Print books are also the most popular choice when people want to borrow or lend a book.
Borrowers can keep a book for as long as they like, but when they borrow a new title, the previously borrowed book automatically disappears from their device.
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Customers will use their local library's website to search for and select a book to borrow.
Do a favor to his wife and daughter and actually buy it, don't borrow it, because it is a remarkable book.
Amazon Prime members also get access to unlimited instant streaming of thousands of movies and TV episodes and access to tens of thousands of books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device.
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With Prime, Kindle owners can read for free - choose from over 180, 000 books in the Kindle Owners' Lending Library, including all 7 Harry Potter books in 5 languages and over 100 current and former New York Times bestsellers, to borrow for free - as frequently as a book a month, with no waiting and no due dates.
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These are empty information calories, to borrow a phrase from Clay Johnson's timely new book, The Information Diet.
Nearly half said they would be "very" or "somewhat" likely to borrow an e-reading device that came loaded with a book they wanted.
CNN: E-book lending: Your public library's best kept secret?
For now, a tiny 2% borrow e-books, yet they have the whole book publishing industry and librarians at the nations 120, 000 or so libraries at odds.
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