Ultimately, Bornstein hopes this new world of fitness acceptance also coincides with a shift in terminology.
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Working with graduate student Qinglu Lin, Bornstein found that cities also can change regional weather patterns.
My Grandmother once told me about a business decision my Grandfather, Benjamin Bornstein, made during the Great Depression.
"Forecasters told me they would see thunderstorms approach a city, slow down and a divergence of flow around the city, " says Bornstein.
They drove around the city looking at properties and everyone in the business assumed that Benjamin Bornstein and Company were still doing well.
The film's producer Dean Bornstein told the Associated Press that a "number of unauthorized persons" got on set and began "harassing members of the cast".
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Rosanne and her team have designed a solution rooted in collaboration (which, as David Bornstein so eloquently noted last week, is a characteristic of many social entrepreneurs).
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By creating greater awareness for the health and wellness space in general, the authors were promoting more opportunities for everyone looking to market better solutions to fitness woes, says Bornstein.
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Altering the balance of energy has created what Bornstein calls "urban heat islands" where the temperature is 5 to 10 degrees hotter than outlying areas and generate their own rain.
Released last week, Man 2.0: Engineering the Alpha is the passion project of John Romaniello and Adam Bornstein and the first of two books in a seven-figure publishing deal.
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To paraphrase David Bornstein, author of two books on social entrepreneurship, the element that distinguishes the social entrepreneurship lens is the focus on the role of leaders in building organizations and movements.
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"We are excited to work with Time Warner Cable and Bright House Networks to bring fans football 24 hours a day, 365 days a year, " said NFL Network President and CEO Steve Bornstein.
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For Bornstein, other fitness authors, and countless people in and around the fitness industry, that means a new brand of masculinity where men can champion a mutual cause: becoming the best version of yourself.
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"When you replace soil and grass with concrete and asphalt, you alter the balance of energy that occurs at the earth's surface, " says Dr. Robert Bornstein, a professor of meteorology at San Jose State University in California.
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