Where resources are "born digital", there is no other format but the digital original.

UNESCO: Communication and Information

Prensky defines digital natives as those born into an innate "new culture" while the digital immigrants are old-world settlers, who have lived in the analogue age and immigrated to the digital world.

CNN: What does it mean to be a digital native?

Thus was born one of the first successful digital affiliate marketing programs.

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In 2005, the 15- and 16-year-old duo decided to trade the paper version of the regular high school yearbook for the digital one. myYearbook was born, a social networking website that the brother and sister team worked with throughout high school.

FORBES: myYearbook: The $100 Million Startup Name You Need To Know

In less than a week Lady Gaga has sold 1 million digital copies of her newest song, Born This Way, making it the fastest selling single ever on iTunes.

FORBES: Lady Gaga Sets iTunes Sales Record

BrandVoice was born of a core philosophy applied to all content in the digital age.

FORBES: Inside Forbes: Before It Was Called Native Advertising, a Team in a 'Box' Had an Idea

But if you were born in 1975 or later, you belong solidly in the digital age, an iGen.

FORBES: Guess Who is Coming to Dinner: The iGen

Companies born on the Web were the first to see the possibilities offered by an economy that runs on digital data.

FORBES: Big Data News of the Week: The Business of Organizing the World's Data