When crews prepared to drill the giant new cavity under Second Avenue, they first had to freeze the ground to about minus 20 degrees so as not to destabilize the buildings above as the boring machine cut through.

NPR: New York Expanding Nation's Biggest Transit Hub

But the advisers know the TV networks will cut out the boring bits and boil it down to a handful of sound bites.

BBC: Defiant Obama speech draws battle lines

Because businesses need to do boring and un-sexy stuff to stay in business: print invoices, create orders, cut checks, pay people, track time.

FORBES: Notes From The Sage Conference