Arthur Levitt says back when he was chairman of the SEC in the 1990s, Madoff was mostly known for the trading firm that bore his name.

NPR: Madoff Was Magnet For Some, Not All, Investors

He became president of the city's biggest cycling club, the Century Road Club Association, ran clinics, started a team that bore his name on the jersey.

WSJ: Cycling: Jason Gay: The Last Big Wheel of NYC

He operated a trading firm that bore his name.

NPR: Hedge Fund Maven Madoff Falls Hard

Longtime Times Editor and owner Nelson Poynter, who died in 1978, willed his controlling stake in Times Publishing--the parent company of the Times and its sister publication Congressional Quarterly--to the journalism institute he had founded and that later bore his name.

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But Ford's chief, Henry Ford II, was incensed at the initial failure of the car that bore his father's name, and the Edsel division was destroyed.

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In fact, his opening offer was to hire her away from the company that bore her name, according to Harman.

FORBES: Magazine Article