And, to boot, someone practically joined at the hip with her predecessor, (Schapiro).

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Without the novelty of a CEO getting drowned out by his own product (with an in-joke to boot), this ad simply showed someone blowing off her real-world relatives for her more exciting friends doing more exciting things.

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Not only do you have to find an excellent translator, one who works well in both languages and is a stylist to boot (or who can work in tandem with someone else, like the excellent Richard Pevear and Larissa Volokhonsky do in Russian), but the copy editing and proof reading take on a new layer of work.

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This columnist once heard Mr Welch tell a chief executives' boot-camp that the key was to have the compensation committee chaired by someone older and richer than you, who would not be threatened by the idea of your getting rich too.

ECONOMIST: Online, straight from the gut and politically incorrect