Discount promotions like "buy one, get one free" on giant boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.

FORBES: Magazine Article

Discount promotions like "buy one, get one free" on giant, 25.5-ounce boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.

FORBES: Healthy?

Without giving details, Frito-Lay North America Chief Marketing Officer Ann Mukherjee said in a separate interview that Doritos Locos Tacos have also boosted sales volume for Frito-Lay, which supplies taco shells for Taco Bell.

WSJ: Doritos to roll out chips in 'Taco Bell' flavor

While the growth has boosted tourism-related revenue, the volume of visitors to Minneriya -- and the 4WDs required to transport them through the park -- has caught the attention of wildlife conservationists.

CNN: The Gathering: Sri Lanka's great elephant migration