The other advantage of booking early is that you get the widest choice of accommodation and can spend a bit of time researching different places to ensure you have the best holiday possible, rather than making a snap decision at the last minute that's quite possibly going to be the wrong decision.
While some people have been making their own accommodation arrangements - so far the figures for groups booking through official channels show 40, 000 bed nights have been reserved, about a quarter of the target set in April last year.