Unfortunately, the book's structure resembles a college textbook's.

FORBES: Get Briefed: Jack Bogle

In Cameroon, there is on average one reading textbook for eleven pupils and one mathematics book for 13 children.

UNESCO: MEDIA SERVICES

Consider the hundreds of millions that have been spent to apply new technologies--the Internet and e-book displays, specifically--to reshape the college textbook industry.

FORBES: Book Excerpt

Forbes: Textbook rentals are likely to cut into new book sales.

FORBES: The Future of the College Bookstore

While Stroud gets a bit melodramatic, those willing to muddle through a textbook-style lesson--breezy this book is not--will come away with a persuasive argument that fundamental change is needed to shake marketers from their comfort zone, one that leaves them unwilling to explore a new model that includes older consumers in their sales planning.

FORBES: Sell Old!

Heather Crossin learned of Common Core in the fall of 2011 when her daughter brought home a math book linked to the standards that she found to be weaker than the previous textbook.

WSJ: New School Standards Spur a Backlash

In a nutshell, renting a textbook will cost about half of what it would cost to buy a new book.

FORBES: The Future of the College Bookstore

He plans to package "Dark Matter" with a short illustrated book that may also include the album's lyrics and a glossary, "like an epic textbook, " he said.

WSJ: GZA on 'Dark Matter' Album - Interview: Rapper Finds Muse in the Stars