However, the days when second-hand book shops were the only place to find a book you could not get in a high street store are long gone.

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The social firm launched a new event stream platform that takes its existing model as a mobile app for users to share upcoming plans with each other and adds the ability to follow sports teams, schools, and other community fixtures like book shops to your stream.

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Located in the cosmopolitan hilltop hub of Jabal Amman, the mile-long cobbled strip of real estate is where you will find the most exciting coffee shops, book stores, boutiques and late night bars.

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Many book companies are brick-and-mortar shops headed by academics with 30 years of experience.

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If you need a break from the crowds and the theme parks, float to nearby shops and restaurants to use your VIP discount book.

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The book's success is attributed to bloggers and the sharing of book reviews and recommendations on social media, as well as old-fashioned word of mouth advertising in physical coffee shops, and most probably at the school gates.

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