The tweeter was actually Tony Reynolds, Buster's publicist and book co-author.

FORBES: Magazine Article

What I didn't realize until I met Mr. MacLean and got a look at the book was that the reason his publicist suggested a chopper is because that's how he shot the book, over the course of approximately 25 hours hanging over the city.

WSJ: Open-Air Status Symbols

In Be Your Own Best Publicist , the book I co-wrote with fellow Forbes blogger Meryl Weinsaft Cooper, we interviewed a number of smart, interesting people on how to build a brand and stand out.

FORBES: Tips from the Trenches: Interview with Fashion Entrepreneur Emily Blumenthal

It hired a publicist who arranged a book tour, then an unusual promotional tool, and it gave the book a dust jacket that was the color of a fire truck.

NEWYORKER: Books as Bombs

Always an astute self-publicist, Mr Irving has seen his livelihood from book publishing dry up, and he is now banned from several countries for his pro-Nazi views.

ECONOMIST: Libel

While some of it dovetails nicely with the career advice offered in my own book (written with fellow Forbes blogger Meryl Weinsaft Cooper), Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work (Career Press, January 2011), I still walked away with a ton of great tips on how to navigate your success at work and at home.

FORBES: ��Change is scary but almost all change is good.�� �C Kate White