The Nook competes against Amazon's Kindle e-reader, as well as Apple and Google in the e-book market.
Sales had fallen and prospects for making any dent in the e-book market were not promising.
The overall boom in the e-book market will no doubt boost every company involved.
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Amazon still has a large share of the e-book market, but it's no longer 90%.
In 2009, before the new pricing, Amazon was estimated to have around 90% of the e-book market.
The stakes are high for the company as it seeks a greater share of the e-book market.
Nowhere has the debate between specialized device versus multi-purpose device been clearer than in the e-book market.
The e-book market, in any volume at least, is no more than two or three years old.
Meanwhile, the gradual deregulation of China's book market raises hopes of a strategic alliance or outright sale.
Apple's e-book market share is small and immaterial to its business, analysts say.
Little, Brown also acquired audiobook rights, and e-book rights, a coup in itself given the growth of the digital-book market.
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But statistics released this month by the American Association of Publishers offered some encouraging news about the American book market.
The festival reflects the fact that for the past five years Los Angeles has been the biggest book market in the country.
Which is, presumably, what the self-help book market should do to itself.
But publisher Shanghai People's Publishing House gave the book market appeal with a slick billboard campaign in the downtown areas of major Chinese cities.
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Amazon is estimated to have 19% of the book market, which implies the company sold 15.6 million hardcover books so far this year.
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With less than 0.1% of the Chinese book market, Dangdang's sales could soar fast if it became easier for Chinese to buy securely online.
Data collected on the sales of physical books records around 90-95% of all consumer sales in the UK, but is less robust for the e-book market.
The HarperCollins negotiations with Apple represent a direct challenge to Amazon, which dominates the fast-growing e-book market but which could face significant competition from an Apple tablet.
An independent book store not associated with the eponymous and, of course, quite famous university across the street, has carved out its own niche in the e-book market.
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Combined with the mass merchandisers, this 37 percent of the book market represents the heart of the business and the focus of much effort on the part of publishers.
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In fact, Price Waterhouse Coopers, in their Global Entertainment and Media Outlook report, projects that e-books will make up 50 percent of the U.S. trade book market by 2016.
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"The whole book market this year was suffering because of the growth of the digital market with print books losing money to ebooks, " The Bookseller's Philip Stone told the BBC.
Vendors of all sizes are here in Las Vegas introducing products they hope will capitalize on piqued consumer interest and the predicted growth in the e-book market in the year ahead.
If the publishers are cutting back on marketing, which is the biggest complaint authors have, and Amazon stays at eighty per cent of the e-book market, why do you need the publisher?
But I think that when we look back at the history of the e-book market one of the classic business school cases is going to be how stupid it was for publishers to sue Google.
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That marked an increase of about 5% from 2011, but the value of the entire book market shrank because of heavy discounting of digital titles - with many bestsellers retailing for less than a pound.
Amazon and Barnes and Noble now make up a national used book market, Google posts public domain works such as Hamlet online for free, and Apple, Sony and Amazon are fighting for the new e-reader market.
On the future of e-books, Mr Coates said that the price of e-books will come down and a lot more people will use them but it is still "a tiny fraction" of book market as a whole.
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