The top holding of both of those ETFs is Wells Fargo ( NYSE: WFC) which happens to be a Berkshire holding, and also happens to be among the financial stocks flirting with crossing below their per-share book value.

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But upon crossing the building to check out a book, they would instead find themselves in Stanstead, Canada.

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As I discuss in my book The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, I co-authored, WOM and buzz do not happen by accident.

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The first task, which previous research has shown to deplete self-control, was tediously crossing out all the Es on a page from a statistics book.

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As discussed in a book I coauthored, The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, WOM and buzz do not happen by good luck.

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