Hildick-Smith explained that a book purchase has three meaningful components: availability of the book, discovery by the reader, and conversion to purchase.
Finally, the acquisition binge has left Danaher with a mountain of goodwill on its balance sheet--goodwill being the excess of the purchase price over the book value of the acquired business.
After reading this entry, I am compelled to purchase the book and get a better understanding of not only the history of Anheuser-Busch, the takeover by InBev but also the dealings of the Busch family.