The new plastic bottle is about being green, says Patrick Egan, a Boisset brand manager.

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The French Rabbit wines are produced and packaged by French wine company Boisset Family Estates.

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Boisset introduced to North America in late 2005 a 1-liter paperboard carton of higher-quality wine called French Rabbit.

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Despite Boisset's reluctance to give up on glass entirely, the company is largely seen as the leader in embracing alternative packaging for wine.

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By Boisset's assessment, the carbon footprint associated with a plastic wine bottle is roughly half that of a glass one, never mind the fact that plastic is also cheaper.

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Boisset is also the producer of Yellow Jersey, the first wine that will be available in a 750-milliliter plastic bottle when it is launched in the U.S. later this summer.

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Debunking the notion that good wines come only in glass bottles sealed with corks, French winemaker Boisset Family Estates is introducing into the U.S. a 750-milliliter polyethylene terephthalate bottle of wine called Yellow Jersey--a chardonnay, a sauvignon blanc, a pinot noir and a merlot, from grapes grown in the Languedoc region of France.

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