Once the WLAN is in place, the operator can allow Joltage and Boingo to resell access.
Boingo, which was founded in 2001, has traditionally offered subscription access to its 500, 000 global hotspots.
FORBES: Google And Boingo Extend Agreement To Offer Sponsored WiFi
As is typical, Los Angeles-based Boingo expected its stock to go up on the day it began trading.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
Google is certainly helping Boingo by providing a marquee customer reference and drawing media attention to the service.
FORBES: Google And Boingo Extend Agreement To Offer Sponsored WiFi
Boingo, which provides software and services that connect people to Wi-Fi worldwide, believes it has moved beyond these initial obstacles.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
The search giant also recently expanded a partnership with Boingo to offer more than 4, 000 free Wi-Fi hotspots nationwide.
Boingo is hoping to grow advertising revenue with the its new Cloud Nine Media platform, which it acquired last month.
FORBES: Google And Boingo Extend Agreement To Offer Sponsored WiFi
In all these sectors, Boingo is aiming for a market share roughly equivalent to the share it boasts in Wi-Fi generally.
FORBES: The Next Big Wi-Fi Markets: Malls, Restaurants, Stadiums
That, in turn, creates congestion problems for wireless carriers, which may push them to partner with Boingo to offload that traffic.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
One of the more interesting aspects of the deal: the resurfacing of Earthlink founder Sky Dayton, who also founded Boingo.
FORBES: Boingo Wireless IPO Finds Lukewarm Reception On Day One
In its 10 years of business, Wi-Fi aggregator Boingo Wireless has amassed a leading share in the global airport Internet business.
FORBES: The Next Big Wi-Fi Markets: Malls, Restaurants, Stadiums
Boingo Wireless shares are trading sharply lower in late trading Thursday after the WiFi hotspot operator posted disappointing Q4 financial results.
FORBES: Boingo Goes Kersplat, As Q4 Misses, Guidance Diappoints
Boingo benefits by selling Wi-Fi to consumers as well as device makers.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
Chief Executive Dave Hagan says these new venues represent greater opportunity for companies like Boingo, which sells software and services that connect people to Wi-Fi.
FORBES: The Next Big Wi-Fi Markets: Malls, Restaurants, Stadiums
Boingo is selling Wi-Fi as a more pervasive form of connectivity.
FORBES: The Next Big Wi-Fi Markets: Malls, Restaurants, Stadiums
Boingo Wireless Chief Executive Dave Hagan said last month that his company was developing a Wi-Fi program for Verizon Wireless that would target Android users, for instance.
FORBES: U.S. Service Providers Preparing Wi-Fi Offload Rollouts
Observers were quick to call this early coverage optimistic but Hagan contends that Boingo will benefit from major trends in the wireless, cellular and consumer electronics industries.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
Quick-service restaurants will likely be a tougher sell for Boingo.
FORBES: The Next Big Wi-Fi Markets: Malls, Restaurants, Stadiums
That should help Boingo because the emergence of tiered data plans will propel users to Wi-Fi, which will remain either free or low-cost under flat-rate plans, contends Hagan.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
After pairing with Verizon to offer Wi-Fi access to its wireline subscribers, Boingo is now working with Verizon Wireless to provide Wi-Fi support for its Android smartphone users, said Hagan.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
Boingo Chief Executive Dave Hagan points to the latter.
FORBES: Boingo Wireless CEO On 'Challenging' IPO Market And Carrier Partnerships
FreedomPop could also be disruptive to others such as Boingo Wireless, because why would people pay high fees for Internet access at the airport when they can get free (or nearly free) access through FreedomPop?
FORBES: FreedomPop Preps Open Wi-Fi, Launches Free Home Internet Challenging ISPs
Boingo, which claims to have the largest commercial WiFi network in the world, announced today that Google had agreed to sponsor free WiFi at 4, 000 hotspots in the United States, including hotels, restaurants, shopping centers and 15 major airports.
FORBES: Google And Boingo Extend Agreement To Offer Sponsored WiFi
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