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Paper or not, Boeing is milking the image of the futuristic delta-wing design with huge posters on, for instance, the road from central London to Heathrow airport.
ECONOMIST: Boeing v Airbus
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This is not good for Boeing as it tries to mitigate damage to the image of its high-efficiency 787 once officials clear the plane to fly.
FORBES: NTSB To Boeing - 'Stop The PR Stunts!'
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El Salvador wants to rid itself of its guerilla war reputation and glean a new image: fruit-filled jungles, coffee plantations, Pacific beaches and the multimillion dollar business of repairing Boeing-made jetliners.
FORBES: JetBlue Good For A Climb To $7