BodyArmor is wasting no time in its push to dominate the sports drink market.
FORBES: BodyArmor SuperDrink up to Five Athlete Endorser-Investors
BodyArmor was created in June 2011 by Lance Collins, who created FUZE Beverage and NOS Energy Drink (sold to the Coca-Cola Company in 2007).
Two Yankees even showed interest in investing in BodyArmor.
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