Rotenberg sees the ZBVs as mobile versions of the same full-body scanning technique that has tested Americans' tolerance for intrusion as it's been deployed in airports around the country.

FORBES: Magazine Article

At the huge Los Angeles County fair in September, Levi Strauss will peddle a body-scanning technique that will allow fairgoers to find the perfect pair of jeans in 10 seconds, says Mary Ann Halford of the Fair Network, a company which arranges sponsorships.

ECONOMIST: State fairs