But those behind the project are eager to point out that they may never have conclusive proof of the body's identity.

CNN: STORY HIGHLIGHTS

Detectives used evidence gathered at the scene to determine identity of the body.

WSJ: Fla. man accused of killing ailing mom, 70

The boy's remains were found in 1990, and the identity of the body was not confirmed until 1996, authorities said.

CNN: California death row inmate found dead hanging in his cell

"We have always had great respect for The Body Shop's success and for the strong identity and values created by its outstanding founder, Dame Anita Roddick, " said L'Oreal's chairman Sir Lindsay Owen-Jones.

BBC: NEWS | Business | Body Shop agrees L'Oreal takeover

The murderer, who is already being hunted by the police, decides to steal the dead man's identity, only to find that one of his first duties as the new dominee is to bury a body that has just been discovered close to a disused quarry.

ECONOMIST: New fiction