Some of the new additions include Fresh, Dockers, Haynes, Carter, Bodum, Giggle among others.

FORBES: J.C.Penney - Ugly Result leave more Doubt for 2013

Bodum has managed to improve one of the simplest, most ubiquitous, appliances.

FORBES: Hands-On: Bodum's 'Pour-Over' Coffee Maker

It takes the press of a button to operate the Bodum.

FORBES: Hands-On: Bodum's 'Pour-Over' Coffee Maker

Among the brands opening shops are the ones mentioned above, as well as a major home effort including Pantone Universe, Martha Stewart, Michael Graves, Bodum and others.

FORBES: J.C.Penney's Comeback Is A Farce So Far, And It Could Get Worse

The curves are subtle and the Bodum logo is obvious.

FORBES: Hands-On: Bodum's 'Pour-Over' Coffee Maker

Problem one solved: The Bodum Bistro B.

FORBES: Hands-On: Bodum's 'Pour-Over' Coffee Maker

Like all Bodum products, the Bistro B.

FORBES: Hands-On: Bodum's 'Pour-Over' Coffee Maker