Where bourbon is primarily made of corn, giving the whiskey a smooth and sweet flavor profile, rye is at least 51% of its namesake grain, lending it a spicier, fuller bodied, angular taste.

WSJ: Rye Whiskey: Do the Rye Thing | Half Full

Since CEO John Jordon took over from his parents, who founded the winery, I think the wine has become slightly fruitier and fuller-bodied, but not in an aggressive grape way, rather more pronounced taste of blackberry and blueberry rounding it out.

FORBES: Jordan Wines: Classic, Reliable, and Better Than Ever