Since BMW took control in 2006, BMW Sauber has seen a dramatic improvement in their fortunes. 2007 saw the team break 100 points, which comfortably secured them second place -- albeit 103 points behind the winners, Ferrari.

CNN: Formula One's combatants

This will help Harley improve its U.S. market share that stood at 58% in the third quarter over peers like Polaris Industries, Honda, Yamaha, Suzuki, Kawasaki and BMW that control a major chunk of the remaining market.

FORBES: Harley Davidson Revving Up To $40 With Ford-Style Resurgence

The firm had resurrected the historic brand in response to the decision by German rivals BMW to take control of the Rolls Royce marque, and Volkswagen's acquisition of Bentley.

BBC: Daimler to axe luxury cars subsidiary Maybach

In March, BMW rolled out a concept car with a touch-sensitive surface that allows the driver to control the heating and music systems via gestures.

FORBES: Written by Bryan Nelson