In March, BMW rolled out a concept car with a touch-sensitive surface that allows the driver to control the heating and music systems via gestures.
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Audi and BMW have shown self-driving concept cars, and Audi had a TT drive itself up Pikes Peak.
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The move is part of a concept just launched by BMW called Future Retail and kicked off with the grand opening of its first new BMW Brand Store in the most luxurious area of metropolitan Paris this week.
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Much more important to BMW overall will be how it executes the Future Retail concept in its dealerships worldwide.
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