Some ways that social media can damage reputations or lead to leaks are obvious, such as disgruntled or careless employees blurting out negative information or company secrets.
Ross and Emily's wedding scene ends at the top of the aisle when Ross horrifies his bride by inadvertently blurting out his old girlfriend Rachel's name during his vows.
You might think that a guy with a well-established penchant for blurting out things that brought the world down on his head would want to maintain minimum safe distance from a medium that at times seems to exist primarily to lull smart people into committing public acts of stupidity.