We didn't notice any of the telltale blue-tinge typical of AMOLED implementations, but the overtly blue lighting around us might have helped mask those shortcomings.

ENGADGET

In the first phase of the study, the researchers showed that their volunteers (Surrey university students) were slower to notice a target shade of blue when it flashed up against a blue background of a different hue than when it flashed up against a green background.

ECONOMIST: Psychology

Users of the new iOS5 also may notice that by using iMessage, their text messages are blue, whereas going through a carrier, their texts are green.

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We think it honors our heritage to the blue box while taking it forward and we want our customers to sit up and take notice of Gap and see what it stands for today.

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