He does so because round diamonds have largely been commoditized by Blue Nile and other similar mass marketers and thus makes it easy for people to buy their own stones once they are educated.

FORBES: Jean Dousset: From His Cartier Heritage To His High Value, High Jewelry Diamond Engagement Rings

Their stock prices would rise above the mass of boring old blue chips and follow the high-flying tech stocks.

ECONOMIST: A survey of E-entertainment

And I saw: a thickish mass, yellowish and red and blue, a pulsing thing with spaces, a shaded clump.

NEWYORKER: History of a Disturbance

It created a separate line, called Pepsi Blue, for the youth market, which it promotes by holding events at teen hangouts rather than using mass-market television spots.

FORBES: Magazine Article

Nick Zappia, who with wife Liz Vilardi co-owns The Blue Room, Central Bottle and Belly, an assortment of eateries and food and wine shops in Cambridge, Mass.

FORBES: From the Altar to IPO: The Highs and Lows of Married Business Partners