There is a stamp club, and a minigolf course, where the obstacle on the first hole isn't a windmill but a blue mail collection box.

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Earlier this year, for example, more than 800, 000 Anthem Blue Cross customers in California opened their mail to see that their premiums would go up by as much as 39 percent.

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They seemed like extravagant indulgences at the time, but even those evolved into digital voice mail, laptops, DVD and Blue Ray players and all seem almost essential to daily life today.

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No one is predicting a return to the company's heyday in the 1990s, when its blue triangle logo was everywhere and its chirpy "You've Got Mail" greeting inspired the title of a hit Tom Hanks-Meg Ryan romantic comedy.

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