Among them are Lexus, Ketel One vodka and Pabst Blue Ribbon beer.
Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.
Sponsorships for free boards and wetsuits are assumed, yet the Dominican Republic, Vans footwear, New Era caps, Pabst Blue Ribbon beer, and recent market entry Nike underscore the diversity and profit potential of catering to the surfing lifestyle.
The key demographic for low-priced beer drinkers is blue-collar males in their 20s, who might shy away from the premium prices commanded by craft beers.
The professor and the policeman's beers are equally symbolic, Pirko says - Red Stripe with its Jamaican pedigree, and Blue Moon striving for craft beer credibility, though it's actually made by Coors.
" From a short list that included "Trendsluts, " "Ironoclasts" and "Pabstsmears" (named after hipster beer of choice Pabst Blue Ribbon), readers chose "Fauxhemians.
Jason Zepaltas, a 31-year-old chef from Chicago, wrestled into the Simpsons-themed Duffman costume he last wore on Halloween, sporting bright blue tights, bulging muscles, fake beer cans and a red cape.
It immediately conjured up thoughts of Jet Blue flight attendant Steven Slater who grabbed a beer, popped the emergency chute and made his own dramatic exit while on the job.
With limited space to perform, the squad members stuck to pom-pom shaking as the beat of the Seahawks' team band, Blue Thunder, revved up fans for an evening of beer, buffalo wings and Seahawks trivia.
Pabst Blue Ribbon, endearingly nicknamed PBR by its fans and foes, has a reputation as the hipster beer of choice.
FORBES: Data Startup Confirms Hipster Meccas are PBR Hotbeds
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