It is not only the laser-beam projectors and their visible cooling system with rotating vents that make the shimmering blue headlamps of the Concept GLA such an interesting feature.

ENGADGET: Mercedes-Benz GLA concept puts laser projectors in headlights, redefines SUV

In America, Levi Strauss, a blue-jeans maker, is increasing its use of specialists like San Fransisco-based Prophet and Beam.

ECONOMIST: Advertising: Battle of the brand | The