They're the kids in blue jumpsuits who run around the arena pumping up the crowd, leading chants, and manning the cannons.

WSJ: Basketball Diaries

But even at this stage it feels a little too blue-sky for the very earthbound arena of global logistics.

FORBES: bring.BUDDY: DHL crowdsources your grandma

There was evidence of fussy attention to Brooklyn detail the arena food stands were local establishments like Fatty 'Cue, Blue Marble, Brooklyn Pharmacy and Calexico. (If this is not the good old Brooklyn you remember, please be assured there's also a Nathan's, and a Junior's.) Behind the counters, I peeked at some prices.

WSJ: Jason Gay: Step Inside Brooklyn's Rusty Turtle