From there, the horrific video gained national attention within a day, from blogs as well as local media in Texas.

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Recent trends have shown more companies are hiring interns to handle cold calls, manage company blogs and social media, as well as variety of other online marketing aspects.

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All newspaper organisations are facing more competition from the likes of Google, blogs and non-traditional media as well.

BBC: Telegraph extends paywall to UK readers

The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products.

ECONOMIST: Consumer psychology

Tech-savvy travelers are also taking matters into their own hands and using social media tools such as blogs, location-based technologies, and instant messaging services to respond to emergencies.

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Using Facebook and other social media such as MySpace and blogs are particularly appealing during jury selection because lawyers have limited time to ask questions.

WSJ: Searching for Details Online, Lawyers Facebook the Jury

More so than blogs or forums or bulletin boards consumers see social media as their turf, where they rule.

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Use social media, websites and blogs to proactively showcase your brand as well as all the efforts you are making to ensure that clients are protected to the greatest degree possible.

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With digital distribution options available, candidates and campaigns can leverage the content they create (i.e. campaign blogs, web videos, editorial, etc.) as well as favorable earned media in a way they never have before.

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They're also finding that a robust social media campaign, along with such creative features as student-run blogs, can lure prospective students while a stale online presence can turn them off.

CNN: How colleges use, misuse social media to reach students

For instance, among those who use content marketing, 79 percent have adopted social media tactics (excluding blogs), but only 31 percent of those who use social media rate the tactic as effective in their marketing.

FORBES: Content Now Vital to B2B Marketing

Jeff Jarvis, a magazine and newspaper veteran who blogs at BuzzMachine.com, hails the blurring of the lines between traditional media and the blogosphere as a positive development.

FORBES: Blogging Into The Mainstream

News of this contest hit the business pages and blogs just as reports about Apple's latest innovation, the iPad, hit the front pages and every other media channel.

FORBES

There exists in the collective media mind a caricature of Denton as an evil, soulless, Machiavellian puppeteer: the Wizard of Blogs.

NEWYORKER: Search and Destroy