If you have an area of expertise that you can share with others, gain visibility by starting a blog about it.

FORBES: Magazine Article

Optimize all blog content for search-engine optimization visibility.

WSJ: Creating a Brand for a New Business

"We do all of the hard work of transcoding and hosting and streaming and thumbnailing your videos, and we provide open access to our sizable global audience, enabling you to generate traffic for your site, visibility for your brand or support for your cause, " reads a statement in the company's blog.

FORBES: Yes, You Too Can YouTube