Shah recommends keeping every blog title to under 120 characters, so that readers can easily tweet it.

FORBES: Magazine Article

The title of this blog post is a quote from the late Steve Jobs.

FORBES: 'Innovation Distinguishes Between A Leader And A Follower'

The title of a blog post by Roberton Williams explains why: States Set To Reap Windfall From Expiration Of Bush Tax Cuts.

FORBES: For "Conforming States," State Death Taxes Will Rise When EGTRRA "Sunsets"

No, not as in the sense of the title to this blog, but in the sense that if someone patents a blue telephone you cannot then gain a further patent for a red one.

FORBES: Is The Patent System Broken? Well, Amazon's Just Patented The Sale Of Second Hand Goods

In the title, be specific : In a business blog, try to have a single firm name in the title.

FORBES: Fourteen Points On Growing A Blog

They look like links to blog posts or articles, but in fact, the title is the content.

FORBES: Facebook "Like Farms" Are Spamming Up Your News Feed

However, when you write consistent, compelling content, attach a great title and share it via social media, you should start to see your blog readership and traffic improve steadily over time.

FORBES: The Blog Abyss: Why Your Blog Isn't Generating Traffic and What You Can Do About It