Others are providing customers with online newsletters or blog feeds.

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They get feeds of her blog posts on the conservative Town Hall Web site and of her congressional blog (which was updated regularly over the August recess, when most representative's pages stayed frozen in time).

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Those who go to Freshbooks' Facebook page or to its blog can sign up for RSS feeds, e-mail updates or text messages about, say, when a new version of the software is released or when an annoying bug has been fixed.

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Instagram and tumblr are used for behind-the-scenes content that feeds into the larger stories housed on our blog, FN Dish.

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Then you use the Web to create and share your own content--more pictures, another playlist of songs messaged to your posse, feeds to your news page from an obscure blog--all provided by Yahoo, if Semel's vision works.

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Consider taking corporate intranets mobile and adding elements of twitter, linkedin, news feeds, create employee profiles where they are able to publish their personal research and expertise blog for the internal customers of their department and where departments can freely review these areas to increase thought leadership among the managers and senior staff.

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