The device's blob-shaped center, which is suspended inside 16 aluminum fins, tackles two age-old annoyances common to external drives of this type: noise and vibration.

WSJ: A Hard Drive With Quiet Style | Geek Chic

Merck's brass may feel that the last thing they need is the low-margin blob of Merck-Medco floating over their shoulders, distracting them from drugmaking.

FORBES: Magazine Article

With electrodes fixed to his skull, Mr Styffe fixed his mind on game characters, such as a juggler or a Pac-Man-like blob fleeing ghosts in a maze.

ECONOMIST: Monitor

The gray-green knitted blob next to the sofa seemed larger than it had that morning.

NEWYORKER: Brooklyn Circle

But Im Dong-Hyun simply aims at the ill-defined yellow blob, shimmering and fuzzy at 70m, and somehow his poise, strength and technique combine to put the arrow right on target.

BBC: Korea's blind' archer Im Dong-Hyun aims for 2012 gold

These incorporate some role-playing, but are less grisly: the kids smash a blob of jelly with a hammer instead of spearing a rival.

ECONOMIST: Computer games

You see, the more CES attendees queue, the more they wait in line to see the blob of an exhibition that now spread over several gigantic exhibition halls and casino-hotels, the less there is to see.

CNN: How the Consumer Electronics Show lost its spark