Burst will maintain a separate brand for now, said Suranga Chandratillake, chief executive of blinkx.
Because Blinkx hasn't yet booked any revenue, the company is working on the cheap.
Blinkx, a video search company, creates some stylish order around the vast video haul.
In fact, co-founder and CTO Suranga Chandratillake was the U.S. CTO of Autonomy prior to founding Blinkx.
Blinkx's technology comes from U.K.-based enterprise-software vendor Autonomy (with which the company shares a San Francisco office).
In addition to Blinkx, Autonomy counts the U.S. and U.K. governments as customers of its speech-recognition technology.
Chandratillake says that, in order to operate efficiently, Blinkx doesn't transcribe every video it finds on the Web.
Blinkx Chief Executive Suranga Chandratillake says the software can also recognize written words and even a small library of faces.
Here's how Blinkx's contextual advertising might work: Imagine a teenage girl doing a podcast about a dress that she just bought.
Indeed, there are at least three upstarts, TVEyes , BBN and Autonomy (via Blinkx ) that already offer full text audio-search services.
Blinkx gives you even more of this kind of personalization via its "personal TV channels, " which let you specify topics that you like.
Those partners--British network ITN is the first--will provide more extensive programming to Blinkx in return for a share of the ad revenue.
Separately, Blinkx has also been working to develop its video search engine across multiple platforms, including mobile devices, tablets and connected televisions, Chandratillake said.
Google is poised to tap into that growing revenue source with or without Blinkx's image and audio recognition technology, says company spokesperson Brandon McCormick.
When users do a Blinkx search, they shouldn't be surprised if their computer speakers suddenly start blasting, as the site automatically plays search results.
Written by Suranga Chandratillake, the founder and chief strategy officer of blinkx, an Internet search engine for video and audio content in San Francisco.
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British-born Chandratillake, 31, founded Blinkx five years ago in San Francisco after serving as chief technology officer in the U.S. for U.K. Internet search firm Autonomy.
Blinkx software "listens to" and "watches" the video, then inserts text overlay ads based on the spoken words and to some extent, the images in the clip.
Blinkx's new tool comes on the heels of Google's plan to syndicate YouTube videos on the hundreds of thousands of sites in its AdSense network of publishers.
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But the key to unlocking profits from the torrent of homegrown online videos may instead be in the hands of a small British video search company called Blinkx .
Blinkx released a tool Wednesday that lets online publishers place targeted text ads in any video embedded on a Web site based on the actual content of the video.
Blinkx software might create a text link to the dress at the bottom of the video player, even if the clip isn't labeled with the brand of the maker.
Blinkx uses speech recognition, visual analysis and scene change detection, which enable a more accurate search as well as the ability to search within videos for specific words or people.
Blinkx bills itself as the world's largest video search engine and says it has indexed more video, audio and TV shows on the Web than anyone: 35 million hours of it.
Blinkx got a head start by licensing Autonomy's software, which was designed primarily for use within large companies. (Autonomy has a 10% stake in Blinkx.) Chandratillake started with a dozen programmers to refine the software to better locate and categorize video for the average viewer.
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