And they will lack the inhibitions and blinkers which many Western advertising industry professionals are likely to have.

FORBES: Learning From China's Online Advertisers

"Other changes meant only horses over the age of four could compete, and horses were not allowed to wear blinkers, " he adds.

CNN: Quick sand: Welcome to Irish beach racing at Laytown

There's enough strain on a family anyway, but the strain of having to fight your case with people who have just got their blinkers on.

BBC: News