Sending blind invitations or mapping out new contacts can feel overly calculated, and therefore bogus or insincere to many of us.

FORBES: Why Women Need To Network Online

In the post, I suggested that instead of sending me the news release blind, INK should have developed a relationship with me, read some of my prior posts, learned that I love bacon and mustaches, and send me an autographed picture of Mr. T.

FORBES: INK Works The Relationship