Fan Li, founder of online custom apparel company Blank Label, is also hesitant.

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Hilburn, Indochino and Blank Label selling tailored suits and shirts at a discount to conventional custom options.

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Another company, Blank Label, also offers custom-made shirts over the web, at prices considerably below that of the previously mentioned firms.

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For example, if your Ideal Island includes visiting Peru but you've never left Kentucky, label a blank sheet "Travel to Peru".

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