Which means King of Shaves will have a number of loyal customers, all purchasing new blades at regular intervals, providing King of Shaves with steady and predictable cash flow.

FORBES: King of Shaves' New Subscription Based 'Razor And Blades' Strategy

The microchips each contain a unique number and are implanted into the loose skin between a dog's shoulder blades.

BBC: Dog microchips 'to be compulsory' in England