The American diplomat Joel Barlow, who in 1795 was posted as U.S. consul to Algiers, wrote to his wife that he had grown a thick black mustache, which gave him "the air of a tiger, " and had proved useful in his work in the region.
It got a boost in 2003 when Uma Thurman appeared in the movie Kill Bill decked out in Tiger wear -- a yellow sweatsuit and a pair of gold-colored Onitsuka Taichi sneakers with black stripes.