So, when an email came to me touting the wonders of Black Box Wines, I was, naturally, skeptical.

FORBES: The Truth About Box Wine: It's Not All That Bad

Fast forward a few years, Ryan launches Black Box Wines which focuses on quality, appellation-specific, vintage wines sealed in thick plastic bags, then boxed.

FORBES: The Truth About Box Wine: It's Not All That Bad

Black Box wines consistently receive critical acclaim and are lauded for the fact that the wines are such great quality, at such a great price and stay fresh for four weeks after opening.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

Thanks to Black Box Wines.

FORBES: The Truth About Box Wine: It's Not All That Bad

Disrupting that way of thinking and transforming an entire market is exactly what Constellation Brands did with Black Box premium wines.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

The company, which also owns the Robert Mondavi winery, sort of stumbled into box wines when some of its executives were impressed by the quality of Black Box during a sampling.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

So, the wines come in medium sized black boxes (shocker) with a little spout that extends from the box.

FORBES: The Truth About Box Wine: It's Not All That Bad