Preferred Hotels and Johnnie Walker have made customized buys: One sends hotel guides to subscribers, the other a bottle of Black Label scotch to lawyers who make partner.

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And just as I thought of black humor Lihn extracted a little bottle of pills from his pocket.

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With a dreamy look on his face, he tipped his bottle above his shiny black dress shoes and watched the wine dribble onto the toes.

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Aged in oak barrels for at least two years, Chianti Classico wines are identified by a black rooster within a red circle on the neck of the bottle, signaling membership of the Chianti Classico Consortium.

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He came with a bottle, one change of clothes and a thick head of black hair.

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Aside from quality, Black Box offers value at compelling price points (40% less than comparable bottle of wine is a huge incentive), and with its re-closeable twist-off cap the wine lasts from four to six weeks.

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Behind him, a clean-cut middle aged man in a black suit stood surveying the scene in the park, taking swigs from a from a bottle of orange soda, frowning.

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