As CEO of Bizo, a fast growing company in the technology industry, I have a simple solution.

FORBES: Create Jobs With Innovation, In-Shoring, Education

Initial partners that are using the LinkedIn API include Adobe, Bizo and Unified Social.

FORBES: LinkedIn Targets Ad Growth With New Ads API

New technologies such as Bizo enable us to know who the audience is at the first interaction.

FORBES: CIOs Are More Than Just IT Buyers

BlueKai, AOL Advertising, Bizo, Lotame, Yahoo, and Exelate also share what they think about you.

FORBES: Why Google Thinks You're An Old Dude

Russell Glass is CEO of Bizo, a business-to-business marketing firm.

FORBES: Create Jobs With Innovation, In-Shoring, Education

Recently, I wrote about the hue and cry surrounding the temporary crash of the Amazon EC2 cloud, which serves hundreds of East Coast companies, including hot tech firms like Reddit and Bizo.

FORBES: Sorting Out the Clouds

Looking on impressions to actions (which could range from a click to signing up to an email to pricing a car after seeing an ad), Bizo found that FBX is 1.3 to 4.3 times more efficient than other comparable ad environments.

FORBES: Facebook Exchange, Two Birds With One Stone: Challenge Google, Drive Revenues

Bizo, which worked with AppNexus, also found that in terms of clicks to actions, FBX is 2.6 to 8.9 times more efficient, meaning that after people clicked on the ad, they were that much more likely to actually act as the advertiser wanted them to.

FORBES: Facebook Exchange, Two Birds With One Stone: Challenge Google, Drive Revenues