Chief Information Officer RobCarterRob Carter is positioning the company at the nexus between bits and atoms.
Chief Information Officer Rob Carter is positioning the company at the nexus between bits and atoms.
If the atom world is slow to change, how can bits replace atoms or change the way we use them?
The cryptographic token, in development for a year at MIT's Center for Bits and Atoms, is the size of a postage stamp and as thick as a credit card.
The most fertile areas for innovation become clear in this atoms versus bits view.
The company seems to be proving that consumers like streaming video, and that it simply is a lot less expensive to ship consumers digital bits rather than physical atoms.
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As sensors and crowdsourcing give us ever more granular data into the norms and deviations of the world around us, enterprising developers and hardware companies have trotted out various combinations of atoms and bits to package that awareness, sometimes paired with recommendations, into products.
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In the Next Industrial Revolution, Atoms Are the New Bits by Chris Anderson is from January 2010, but it is perhaps more relevant and on the mark today.
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And just as atoms are being transformed into bits, Sikka said, so too are we seeing an equally profound transformation as modern technology allows people and businesses to separate content from its traditional containers, and recombine it all in new and more relevant and fluid ways.
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The answer depends on whether you mean innovation in the world of atoms (physical things) or innovation in the world of bits (software).
's Nicholas Negroponte describes the difference between physical products and information products in the digital age as the difference between moving atoms around (physical products such as cars and computers) and moving bits around (electronic products such as financial analyses and news broadcasts).
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