"We're mixing the records a little bit like hip-hop, " he says.

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Although Madoff originally said that he was the sole perpetrator of the fraud, prosecutors allege that he had quite a bit of help to falsify records and keep the scam going until four years ago.

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Until then, I had been using the Fisher Price system and was a bit haphazard about how I handled my cardboard records.

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After all this adds a bit of overhead to measure, calculate and keep records of these activities.

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And, it may produce a campaign focused a bit more on policy than on birth certificates, service records and the other side issues of recent elections.

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"There's much new music which doesn't really sell mainly because there isn't any identifiable tune and is maybe a little bit too clever, " says Bill Holland, who is head of classics at Universal Records.

BBC: Proms go to the movies