To say Abt Electronics is a single mom and pop location is a bit disingenuous.

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Though it's pleasantly bisected by a faux running stream, with comfortable seating and towering embalmed trees (black olive, bamboo and Washingtonian palm) to gaze at, I saw no clients using it during my recent visit to the spa, perhaps because its location is a bit too public (all spa clients needing access to the changing rooms must walk around the atrium).

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For example, the act of remembering is a bit like a computer reading a location and rewriting the information at the same time, but a computer can rewrite the exact data that was there whereas humans alter it a bit each time they remember.

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Once I'd got used to the handset, turned it to use the right set of co-ordinates and worked out which direction the cache was in, it took quite a bit of aimless wandering before I got to the exact location.

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The location has become so synonymous with the stranger moments in rock music history that the films Almost Famous and This Is Spinal Tap used the hotel as a filming location, both in an effort to add a bit of authenticity and as a wink to music fans in the know.

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In its new privacy policy, Google says that, for logged in users, it can now collect and store quite a bit of information about you including your search queries, logs of your calls and your location (for mobile users).

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"The great thing is, if one of these shops doesn't feel it's getting the most out of this location, they can potentially move to another part of the country with a vacant bit of land, without having to close down or dismantle a thing, " says Wade.

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